How an Iconic Jam Maker Got Smart About Water Use

After an excruciating drought, the UK farm behind Tiptree jam found greater self-sufficiency and resilience through rainwater harvesting.

How an Iconic Jam Maker Got Smart About Water Use

After an excruciating drought, the UK farm behind Tiptree jam found greater self-sufficiency and resilience through rainwater harvesting.

Credit: Dennis Tang / Flickr

Rainwater harvesting can help restore rivers and preserve ecosystems.

MaryLou Costa is a freelance writer fascinated by the future of work, especially changes that advance women in the workplace. She also covers sustainability, innovation, technology, startups, marketing and more. Her work has featured in The Guardian, The Observer, Business Insider, Raconteur, Sifted, Digiday, Marketing Week and others, plus she has appeared on Times Radio, BBC and Sky News.

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